ART DIRECTION | Yue Sai Brand
  • Yue Sai Brand
    Art Direction

    During 3 years i have been working for the famous creative agency Air Paris. As Art Director and representative in Shanghai, i was assigned to redefine the new identity of the chinese cosmetic brand of L'Oréal : Yue Sai. I have been working on shooting of the campaigns, collaboration with most famous fashion photographer and the creative director Tho Van Tran.


  • www.matthieubelin.com •
Description
During 3 years i have been working for the famous parisian agency Air Paris. As Art Director and representative in Shanghai i was assigned to redefine the new identity of the chinese cosmetic brand of L'Oréal : Yue Sai. I have been working on shootings of the campaigns, collaborating with famous fashion Photographers and the Creative Director of Air Paris Tho Van Tran.
Fields
Advertising, Art Direction, Branding
Date
2011